Exploring Logo Design Through Iteration: A CG Monogram Experiment

CG Experiment: Logo Design

Logo design sits at the intersection of identity, communication, and visual storytelling. It’s one of the most deceptively complex disciplines in design—appearing simple on the surface, yet requiring a deep understanding of form, psychology, typography, and context. A strong logo distills an entire brand into a single, recognizable mark. It must be versatile, memorable, and […]

Ask the question ‘WHY?’ – Why designers must flip the script on AI

Letter blocks spekking out WHY ?

The vacuum of “Why” is not an accident of the technology. It is what happens when a profession mistakes a capability for a direction. Peter (Zak) Zakrzewski Intent is a necessity, we as designers always need to ask “why?” The design field is experiencing a shift as AI tools extend beyond physical capabilities to impact […]